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Banner Advertising

Requirement Specifications

General specifications to be followed

The specifications will be updated regularly

In general

  • We use Google Ad Manager 360 (GAM) as our ad server.
  • Banners for web can be delivered as image files (GIF, JPG or PNG), HTML5, or 3rd party Script Tags.
  • Banners for newsletters must always be delivered as image files (JPG/PNG).
  • The maximum file size is 120 KB per banner.
  • When using HTML or tags, polite load up to 1 MB is allowed, and up to 3 MB is loaded on click.
  • Links must always open in a new window (target=”_blank”).
  • Please include URLs with UTM tags when possible.

File formats and sizes

Topscroll

Midscroll

Skin

  • Desktop
  • View skin format guide
  • Delivered as 2 image files (PNG/JPG):
  • Top banner: 970 x 170 px
  • Background: 2560 x 1140 px

Standard Display

  • Desktop
  • 930 x 180 px
  • 300 x 250 px
  • 160 x 600 px
  • 300 x 600 px
  • 930 x 600 px
  • Mobile
  • 320 x 320 px

Newsletter

  • Desktop
  • 670 x 220 px
  • Image files: PNG/JPG

Note

  • Video/MP4 – Recommended file size: max 1 MB (files up to 3.5 MB are supported).
  • Video/MP4 – Topscroll, Exclusion Zone: bottom 35%, max 1 MB
  • Video/MP4 – Midscroll, Exclusion Zone: bottom 15%, max 1 MB
  • Image – Topscroll JPG/PNG, Exclusion zone: bottom 35%, max 500 KB.
  • Image – Midscroll JPG/PNG, Exclusion zone: top and bottom 15%, max 500 KB.
  • Image – Skin JPG/PNG, Exclusion zone: the central 960 px, excluding the top 180 px, max 500 KB.

Adnami High Impact

Topscroll

  • Desktop
  • Tag size: 1 x 2 px
  • Mobile
  • Tag size: 300 x 220 px

Midscroll

  • Desktop
  • Tag size: 970 x 570 px
  • Mobile
  • Tag size: 300 x 240 px

Skin

  • Desktop
  • Tag size: 970 x 170 px
  • Note: All communication, setup, and any costs related to the use of Adnami’s technology are handled by the advertiser.

Programmatic advertising

  • We also offer programmatic advertising on Finans.dk through Preferred Deals and Programmatic Guaranteed.

Podcast Ads

  • Speak
  • Intro spot: approx. 10 seconds
  • Outro spot: approx. 15 seconds
  • Info
  • The script/voiceover is delivered as pre-roll and post-roll spots around the episodes.
  • Examples
  • Intro: "This podcast is presented in collaboration with XXX" + one or two additional lines.
  • Outro: "This podcast was presented in collaboration with XXX."

Podcasts info

  • Voiceover production
  • We can also provide voiceover and produce the spot for you. You can choose whether you prefer a female or male voice.

HTML5 and 3rd party Script Tags

HTML5-bannere must follow GAM's standards for clicktags (see example belowl).

HTML5 banners must be packaged in their own ZIP file, containing only one folder.

3rd party Script Tags must follow GAM’s standards for 3. parts tags, and macros.

Note: Avoid using cookies in banners, as approximately 40% of impressions are lost from visitors who do not accept cookies.

Example of an HTML banner following GAM’s clicktag standards:


<html>
<head>
<meta name="ad.size" content="width=300,height=250">
<script type="text/javascript">
var clickTag = "http://www.google.com";
</script>
</head>
<body>
<a href="javascript:void(window.open(clickTag))"><img decoding="async" src="images/dclk.png" border=0></a>
</body>
</html>

Delivery of material

  • All material must be submitted to materiale@finans.dk - please remember to specify which campaign it concerns.
  • The material can be submitted via email, WeTransfer, Dropbox, or similar services.
  • All material must be delivered SSL-secured (https).
  • The material must be provided in the agreed sizes and formats.
  • If the banner has a white background, a clearly visible border is required (1×1 px is acceptable).
  • Banners must not imitate editorial articles.
  • Avoid using the characters æ, ø, å, or spaces in filenames, as well as in URLs.
  • The advertiser is responsible for the banner material, functionality, and design.
  • Banners that disrupt editorial content or cause technical issues for visitors will be removed from the site immediately.

Deadline

  • Deadline: 3 working days or no later than the Wednesday prior to campaign start. If delivered later, campaign launch on the planned start date cannot be guaranteed, and the supplier may be charged an administration fee or have the material compensation deducted.

Contact

Lene Jægerum

Key Account Manager
+45 29 95 60 01
annonce@finans.dk

Mathias K. Schubert

Sales Manager
+45 71 71 74 25
annonce@finans.dk

Mads Rygaard

AdOps Coordinator
+45 71 74 96 36
materiale@finans.dk